The care management of patients with allergic rhinitis can be greatly improved, according to Professor dr. Jean Bousquet (University of Montpellier, France). Simplicity is the cornerstone of these improvements, as well as the use of smart telemedicine- and telemonitoring tools. Sprouting from a joint European collaboration, at the beginning of July he will be ready to launch an online electronic system (amongst others involving a symptom tracking app for patients), greatly revolutionizing patient monitoring and medical decision-making.